?????????? ??????? ???? ????????

????? ???? ???? ?? ????? ???? ?? ??????

???? ??? ???? "????" ?? ???? � ?? ??????. ???????? ????? ???? ????? ??? ??? ?????.

??? ?????? ???? ????

???? ????? ????? ???? ?????? ?? ????? ??? ?????. ?? ?? ????? ?????? ???? ?????.

???? ?????? ???????

1. ???? ????? (Search Campaign)

?????? ??????? ????????? ??? ????? ???????? ???????.

2. ???? ????? ????????? (Remarketing)

?????? ?? ????? ????? ??? ?????? ??????.

????? ??? Quality Score

1. ?? ??????? ??? ?? ????? ??? ?????? ????????? ?????????
2. ???? ?????? ??? ?? ???? ??? ??? ?????? ?????? ???????

?????? ????????

??? ?? ??????: ROAS? CPA? CVR ??? ??????.