Beauty & E-Commerce
Beauty World
Omnichannel marketing execution and retention automation for an expanding beauty retailer.
The Challenge
Tracking ROAS across multiple channels was increasingly chaotic for Beauty World, while their retention rates flagged since buyers frequently switched to generic competitors post-purchase.
The Strategy
Mashhor Hub implemented an overarching data structure via Meta CAPI and Google Analytics, paired with Klaviyo email flows that automatically recommended complementary products 14 days post-purchase.
The Results
+60%
LTV Increase
99%
Data Match
The data-driven retention engine pushed lifetime customer value up by 60%, establishing a predictable, sustainable revenue model resistant to competitor ad spikes.
Deep StudyFull market understanding pre-launch
Proven PerformanceTurning numbers into reality