Last Night Beauty | Mashhor Hub
🎨 Discover how we built the success story of Last Night Beauty

Brand Awareness & Sales

Last Night Beauty

Creative direction and TikTok native ad campaigns driving massive brand awareness and sales.

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Last Night Beauty Project Showcase
Client Last Night Beauty
Core Service
Brand Awareness & Sales
Timeline 2024–2025
Platform www.lastnightbeauty.com

The Challenge

Launching into a saturated market, Last Night Beauty needed to generate hyper-organic momentum among Gen-Z and Millennials in the GCC without burning massive traditional media budgets.

The Strategy

Our creative team shot TikTok-native User Generated Content (UGC), abandoning polished corporate ads in favor of authentic tutorials, unboxings, and trend-responsive visual hooks.

The Results

12M+ Impressions
4.8% CTR

Several campaigns went viral, pulling CAC down to industry-defying levels and instantly establishing the brand as a highly-desired lifestyle cosmetic choice across the region.

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Deep StudyFull market understanding pre-launch
Proven PerformanceTurning numbers into reality