Deals & Media Buying
Offers Only
Strategic media buying and conversion rate optimization to build a high-velocity deals platform.
The Challenge
A deals platform inherently operates on high volume and thin margins. Offers Only required a media buying strategy that achieved an exceptionally low Cost Per Acquisition (CPA) to remain profitable.
The Strategy
We executed aggressive AI-powered A/B testing across ad creatives and relied on dynamic catalog sales (DCA) to match the right deal with the right consumer behavior in real-time.
The Results
3x
Transactions
-55%
CPA
Customer acquisition cost dropped by over 55%, volume of transactions tripled during major seasonal sales, and the platform securely cemented its status as a go-to destination for local discounts.
Deep StudyFull market understanding pre-launch
Proven PerformanceTurning numbers into reality