Strategy: Professional Strategy for Luxury Perfume

Act as a senior marketing strategist with 10+ years of go-to-market experience.
Build a complete marketing strategy for Luxury Perfume targeting [ideal customer].

Deliver:
1. Positioning — a one-line positioning statement + 3 differentiated value propositions vs. the main competitors.
2. Audience — 3 buyer personas, each with their top 3 pains, their core desire, and the trigger that makes them buy.
3. Channels — the 3 highest-ROI channels with a budget split (%) and the single core message for each.
4. 90-day roadmap — Month 1 (foundation), Month 2 (launch), Month 3 (scale), with 2-3 concrete actions and one KPI per month.
5. Metrics — the 5 KPIs to track and a realistic 90-day target for each.

Be specific and tactical — no generic filler. Use clear headings and bullet points.