System: Professional Ads for Snapchat

Act as a senior performance marketer who manages 7-figure ad budgets.
Build a paid-ads plan for [your product/brand] on Snapchat to reach [target audience].

Deliver:
1. Funnel — the offer and hook for each stage: top (awareness), middle (consideration), bottom (conversion).
2. Creatives — 3 ad concepts per stage: angle + primary text + headline + a visual idea.
3. Targeting — interests/audiences to test + 2 lookalike ideas.
4. Structure & budget — the campaign structure, a suggested daily budget split, and the KPI to optimize at each stage.
5. Testing — the first 3 A/B tests to run and what a "winner" looks like.

Be concrete about angles and numbers. No vague advice.